Case
Hummel
Bruuns galleri
Aarhus, Denmark
Case
Halo
STRØGET
Copenhagen, Denmark
FLAGSHIP STORE
With a passionate approach, RIIS has designed and built a flagship store for the Danish sports brand Hummel, located in Aarhus’ Bruuns Galleri. The flagship store opened on May 12th, 2022, and with a whopping 456m2, it is the largest of its kind in Denmark making it a great location for this amazing Hummel store. It is also the first Hummel store in the country to serve as one point of sale for the entire collection, including sports, fashion, and kids. Customers can also purchase products from other sub-brands like Newline, HALO and Sometime Soon.
RETAIL UNIVERSE FULL OF SPORT
A large number of square meters has made it possible to present the whole range of products and create a truly inspiring retail universe that encourages shoppers of all ages to be active.
CUSTOMISED DESIGN SOLUTIONS
RIIS has designed the store with a range of new features, for instance, a round shoe display with space in the middle for trying out shoes. Besides the design, RIIS has supplied all the furniture for the entire store.
