The Next Generation of bars

The central idea of the concept is a multifunctional continuous piece of furniture that can effortlessly shape / wrap around the specifics of any space. Consisting of a limited number of modular elements, this flexible furniture system creates a large variety of configurations that can fit into all kinds of contexts and locations. The result is a custom shaped bench and room divider in one that works as a perfect tool within a roll-out store concept, where the goal is to achieve an impression of bespoke and more exclusive interior design.

The new concept aims to give each store a more local feel and create a warm environment made of honest and tactile surfaces. The intention is to preserve as many authentic elements of the original space as possible. Moreover, previously dark surfaces are replaced with bright, fresh color tones balanced with warm wood paneling and refreshed selection of flooring options. The new furniture collection includes new options for different kinds of seating and decoration elements. The picture frame gallery, the so-called JTJ hall of fame, remains on walls as an important visual feature representing brand’s DNA.